High-Frequency Hosting: when half a second costs you the sale
Most business websites never need this. Some do – the shop with three thousand products, the booking page that gets hammered at nine on a Monday, the site where a customer waiting is a customer gone.
This tier puts your site on processors with a higher clock speed, keeps a copy of your pages sitting near the visitor before they ask for one, and adds more capacity to build pages the moment demand climbs.
From £[price] a month. Requires Website Turbo enabled on your account.
Slow pages don't complain. They just cost you.
Nobody rings to tell you the product page took four seconds. The basket gets abandoned, the enquiry form never gets filled in, and the number at the end of the month is quietly lower than it should be.
The gap widens as the business grows. Every product you add, every search a visitor runs, every plugin doing work in the background – a site that felt quick at launch gets heavier without anyone deciding it should.
Standard hosting is fine right up to the point where it isn’t. This page is about what happens after that point.
What you get
Higher clock speed
Processors that run faster than the ones under standard hosting. The database query, the PHP, the template – all the work behind a page finishes sooner, so the page appears sooner.
Pages ready before they're asked for
Your content is pushed out to a content delivery network (CDN) – servers spread across the world – and cached at the edge in advance. Visitors get a copy from near them, not a return trip to the server.
Workers that multiply under load
The PHP workers that build your pages scale automatically with demand, so fifty people checking out at once aren’t queuing behind each other.
Tuned for what you actually run
WordPress, WooCommerce, Joomla! and Laravel are all optimised on the platform, with code optimisation built in and a staging copy to test changes on before they go live.
Room that arrives on its own
When traffic climbs, resource climbs with it and then steps back down. No cap to hit on the day a campaign lands.
What "high-frequency" actually means
Every page on your site is built on demand. A visitor asks for it, the server runs your code, fetches from the database, assembles the HTML and sends it back. All of that takes real time.
Clock speed is how fast a processor gets through that work. High-frequency CPUs run at a higher clock speed than the standard tier, so each of those steps takes fewer milliseconds – and a page that involves a lot of steps, like a filtered product listing or an on-site search, benefits most.
It isn’t magic and it isn’t unlimited. It shortens the work, and on a site doing a lot of work per page, that shows.
Where the CDN pre-cache comes in
A normal cache fills up after someone’s already waited. The first visitor to a page gets the slow version, and everyone after them gets the quick one.
Pre-caching pushes your pages out to the edge servers ahead of that, so the first person to land on a page from Manchester or Madrid gets it from a machine near them, already built. Distance stops being part of the load time.
For a site selling nationally, that’s the difference between “the site’s fine down south” and the site being fine everywhere.
One condition, up front
High-Frequency Hosting runs on top of Website Turbo. That has to be switched on for your account before the faster hardware and the pre-cache do anything at all.
It’s a straightforward change and we handle it – but it forms part of what the tier costs, and you should see that now rather than on an invoice.
Who this is for - and who it isn't
It’s likely worth it if you sell online and the traffic is steady rather than occasional; your catalogue runs into the thousands; visitors lean heavily on search and filters; you run campaigns that land a lot of people at once; or pages that used to be quick simply aren’t any more.
It’s likely not worth it if you run a brochure site with modest traffic, or the site is mostly static pages and a contact form. Standard Web Hosting → serves those quickly, and this tier would be headroom you’d never touch.
We’ll tell you which one you are, and we’re happy for the answer to be “stay where you are”. Nobody enjoys paying for speed they can’t measure.
Where this sits
Managed Cloud Hosting
The tier above this one, fully looked after, with a choice of cloud platform.
Managed Cloud HostingOur Hosting Platform
The hardware, data centres and failover sitting under all of it.
Our Hosting PlatformHosting Security
The certificates, firewall and scanning that protect the site while it runs.
Hosting SecurityWorking with us
Your website isn’t a separate relationship here. It sits with the same team that looks after your computers, your Microsoft 365 and your network – one number to ring, one set of people who already know your setup.
That matters most when a site is slow, because slow is rarely one thing. It can be the hosting, the code, an image nobody compressed, a database query doing far too much, or a connection at your end. A host will tell you it isn’t them. An IT partner who can see all of it will just find it.
Engineers in Bournemouth, looking after businesses across Dorset and the South Coast.
Getting started
1. Send us the site
The URL, what it’s built in and roughly how busy it gets. We’ll look at where the time actually goes on the pages that matter to you.
2. We'll give you the honest answer
Sometimes the fix is an image, a plugin or a query, not more hardware. If that’s your situation we’ll say so – it’s cheaper for you and it’s the right order to do things in.
3. If the hardware is the answer, we move you up
Website Turbo on, site across, and we measure before and after. You get to see whether it made a difference rather than take our word for it.
See if your site needs itCommon questions
What people ask before moving up a tier – what actually gets faster, what it depends on, and whether they can go back.
Ask us anything that isn’t here. Straight answer, no sales call.
What makes it faster than standard hosting?
Three things working together: processors with a higher clock speed, so each page is built in less time; CDN pre-caching, so pages sit ready near your visitors; and PHP workers that scale up under load, so people aren’t queuing.
Will my site definitely get quicker?
It depends on what’s slowing it down. If the bottleneck is the work behind each page, this helps a lot. If it’s oversized images, a heavy theme or a query doing too much, faster hardware only masks it – so we check first and tell you what we find.
Do I have to have Website Turbo?
Yes. High-Frequency Hosting depends on it, so it has to be enabled before any of this takes effect. We switch it on as part of the move.
What's a PHP worker, in plain English?
It’s the thing that builds one page for one visitor. Each worker handles one request at a time, so when they run out, everyone else waits in line. Scaling them with demand is what stops the queue forming.
Does it work with WordPress and WooCommerce?
Yes – along with Joomla! and Laravel. The platform is tuned for them, and you get a staging copy so changes can be tested before your customers see them.
Is this the same as having my own server?
No. This is shared platform hardware with faster processors. If you want dedicated compute and a fully managed service, that’s Managed Cloud Hosting.
Can I move back down if I don't need it?
Yes. If the numbers don’t justify it, we’ll move you back to standard hosting and say so ourselves rather than wait for you to ask.
Not sure it's the hosting?
Neither are most people who ask us. That’s the useful part – we can look at the whole picture, from the code on the page to the connection in your office, and tell you where the time is really going.